HOW PERFORMANCE MARKETING SOFTWARE IMPROVES FIRST PARTY DATA UTILIZATION

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A number of shopping companies are turning to server-side tracking as a method to boost their information collection processes. While it needs much more technical knowledge than normal GTM and might introduce added costs, it can bring about better accuracy and even more trustworthy data

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con